New Delhi, 28 Jan 2023: A Panel Discussion was held on 'Creating Infinite Worlds using Animation' on Day 1 of the Shanghai Cooperation Organization Film Festival today. Munjal Shroff, Director & COO of Graphiti Multimedia, and Jayakumar Prabhakaran, CEO of Toonz Animation shared both their experience in working in the Indian animation industry and their visions for its growth.
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| Film Festival Discussion on 'Creating Infinite Worlds using Animation' |
Munjal Shroff discussed the popularity of his own creation, 'Deepa & Anoop'. Connecting International Audience with the Indian Context was the prime motivation behind making this series, he stated. He also described how he ensured the series was not limited to just Indian representations by bringing in Lisa Goldman to add some 'American flavor'.
Jayakumar Prabhakaran took the opportunity to shed light on the social dimensions of animation content. He discussed how children pick up habits and entire ways of being from cartoons. Cinema and television, therefore, play a leading role in the cultural invention, he added.
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| Film Festival Discussion on 'Creating Infinite Worlds using Animation' |
The session also witnessed discussions on how Indian folklore has grabbed the attention of audiences worldwide. Characters such as Tenali Raman and Akbar-Birbal have captured the imagination of multiple generations. Panelists also talked about the challenges they faced early in their careers to promote local content as partnerships with leading global brands and distributors had proved economically unviable.
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| Film Festival Discussion on 'Creating Infinite Worlds using Animation' |
Moderated by Chaitanya Chinchilkar, Vice President at Whistling Woods International, the discussion also traced the growth of the Indian Animation industry and its future roadmap.
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